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Sustainability Isn't Just a Buzzword

Sustainability Isn't Just a Buzzword

  • OUR PROMISE TO YOU

    Fresh Clean Threads For Fresh Clean Seas

    A percentage of each sale is donated to the Surfrider Foundation to help achieve their goal of protecting all 12,000 miles of the U.S. coastline.

    Learn More About Surfrider
  • Surfrider Foundation
  • It All Started In A San Diego Garage
  • Where we came from

    It All Started In A San Diego Garage

    When Fresh Clean Threads started in a San Diego couple’s guest room, sustainability wasn’t exactly built into the business plan. The primary focus was to simply get the company (then called Fresh Clean Tees) off the ground. Over the years, thanks to hard work and good fortune, we’ve grown into a notable apparel brand. These days, Fresh Clean Threads is still based in San Diego (now in an office, of course), which means we spend a lot of time enjoying the ocean’s beauty and bounty with our family and friends. So our beachside community means a great deal to us, and we’re continually excited to give back and look for new ways to help out.

Fashion & Sustainability

For us to be the clothing brand we want to be, Fresh Clean Threads needs to be part of the solution instead of the problem — and it’s a big problem. The fashion industry is one of the world’s largest polluters, and it doesn’t help that global clothing production has doubled since 2000.

The Big Problem

  • dump truck's worth of clothing is burned or dumped in a landfill every second.

    1

    dump truck's worth of clothing is burned or dumped in a landfill every second.

  • of global carbon emissions stem from fashion production.

    10%

    of global carbon emissions stem from fashion production.

  • of microplastics in the ocean come from synthetic textiles.

    35%

    of microplastics in the ocean come from synthetic textiles.

  • Our Guarantee
  • WHAT WE’RE DOING

    Our Guarantee

    You can confidently shop knowing that a percentage of each sale is donated to the Surfrider Foundation to help protect U.S. coastlines, reduce plastic's impact on marine life, defend our ocean ecosystems, and support clean water initiatives.

  • WHAT WE’RE DOING

    Materials And Manufacturing

    As we work towards a more sustainable future, we are partnering with factories that are on board with innovating our products and manufacturing practices towards this promise. Not only are we moving the needle to certify our materials for traceability, every factory in our supply chain is certified with Worldwide Responsible Accredited Production (WRAP) guaranteeing that the work environment is socially and ethically responsible.

  • Materials And Manufacturing
  • Reducing Plastic Waste
  • WHAT WE’RE DOING

    Reducing Plastic Waste

    We have transitioned to 100% recyclable packaging and eliminated all single-use plastic elements.

  • WHAT WE’RE DOING

    Analyzing And Communicating

    We continually explore our company’s environmental impact with in-depth analysis to fully understand the results of our actions. As our eco-friendly practices evolve, we share our learned insights with partners to support common sustainability goals.

  • Analyzing And Communicating

What Our Future Looks Like

At Fresh Clean Threads, we're always refining our approach to long-term sustainability. Below are just a few endeavors we're currently working toward.

  • Raw Materials

    We are working to replace all of our clothing’s synthetics with organic and sustainable fabrics by 2025.

  • $250,000 Pledge

    We will collaborate with our nonprofit partners to ensure that we’re sending a minimum of $250k to ocean protection efforts each year.

  • Sustainability Benchmarks

    We will establish eco-friendly targets and report to an impartial third party to hold ourselves accountable.

  • Awareness Outreach

    We will use our brand’s reach to educate and encourage our customers and partners in regard to sustainable practices.

  • Eco-Friendly Supply Chain

    We will continue to make supply chain decisions with the environment as a focal point instead of simply looking for the lowest cost solution.

There Is Much Work To Be Done

There Is Much Work To Be Done

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